Today, let’s dive into the fascinating world where K-pop meets high fashion, and discover how global sensations Blackpink have become the ultimate ambassadors for luxury brands like Dior, Louis Vuitton, and Bulgari.
Blackpink, the powerhouse K-pop group, has not only conquered the music scene but has also emerged as trendsetters in the world of high fashion. With members Lisa, Jisoo, Jennie, and Rosé, the quartet has seamlessly transitioned into successful solo careers, becoming favorites for luxury brands globally. In this blog, we’ll explore their journey from music stages to international stardom and their impressive portfolio of brand collaborations.
Blackpink doesn’t just represent luxury brands; they create success stories. Collaborations with Adidas, Puma, Chanel, and more have resulted in iconic campaigns, elevating the group’s status as influential ambassadors who leave a lasting impact.
Blackpink boasts a massive and dedicated fanbase across the globe. Luxury brands recognize the value of partnering with idols who can connect with millions of fans. This strategic collaboration ensures maximum reach and impact for the brands.
BLACKPINK Member Jisoo’s Brand Collaborations
In the dazzling world where K-pop meets high fashion, BLACKPINK lead vocalist and visual, Jisoo, emerges not only as a musical powerhouse but also as a style icon, gracing the frontlines of luxury brand endorsements. With over 77.4 million followers on Instagram and a thriving career as both an actress and K-pop idol, Jisoo has become a sought-after ambassador for some of the biggest names in the business. Let’s delve into the enchanting world of Jisoo’s brand collaborations.
Dior Beauty
Jisoo’s journey into the realm of luxury endorsements began with one of her oldest and most significant brand associations – Dior Beauty. In 2019, she was announced as an ambassador for Dior Beauty, marking the beginning of a fruitful partnership that transcends beauty and extends into the world of high fashion. Her appearances at Paris Fashion Week and other crucial events skyrocketed, cementing her status as a Dior muse.
The collaboration reached new heights in 2021 with the release of the ‘Dior Forever Skin Glow Cushion,’ a testament to Jisoo’s influence on the brand’s innovative beauty products. As a global ambassador for fashion and beauty, she not only promoted the Spring/Summer collection and Dior Cao bag but also inspired the Fall collection with her audacious style. Documented meticulously on social media, her front-row presence at various shows became a spectacle in itself.
As 2022 unfolded, Jisoo delved into Dior’s Addict lipstick collection, and on her 28th birthday, a new lipgloss shade – 031 Strawberry – was unveiled. Most recently, she joined forces with fellow Korean celebrity Cha Eun-woo and fashion model Nonso David to spotlight Dior Beauty’s Le Baume product, continuing to elevate the brand with her undeniable charm.
Jisoo’s Star-Studded Brand Journey
Cartier
Renowned for its luxurious jewelry and wristwatches, Cartier welcomed Jisoo into its fold as a global ambassador. Recognizing her self-assured style, Cartier identified her as the voice of a ‘new generation of creatives’ who boldly showcase their talents. Jisoo expressed her genuine honor in becoming a member of the Panthère community, emphasizing the uniqueness of each individual’s color within it.
Since the announcement, Jisoo has been spotted adorned in Cartier’s exquisite designs, including the Panthère De Cartier earring priced at a staggering USD 41,000 and a necklace valued at USD 25,000. With her elegance and distinctive charm, Jisoo brings Cartier’s timeless beauty to life, resonating with audiences worldwide.
Dyson
In a recent addition to her impressive roster of endorsements, Jisoo partnered with Dyson, the household appliances giant. Recognizing her as an ‘icon of effortless beauty,’ Dyson showcased Jisoo highlighting the Airwrap Multi-Styler in a limited-edition colorway. Kathleen Pierce, Dyson’s Beauty Category President, emphasized Jisoo’s aspirational, modern, and timeless beauty, noting her crucial role in celebrating natural beauty and elevating hair health.
Jisoo personally attested to the significance of Dyson products in her life, stating how they have always been essential in creating easy and gorgeous hairstyles with minimal effort. The collaboration with Dyson underscores Jisoo’s influence not only in the realms of fashion and beauty but also in the everyday routines of individuals seeking effortless beauty solutions.
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The ‘Gamer Girl’ Takes Center Stage
MapleStory
Known affectionately as BLACKPINK ‘gamer girl,’ Jisoo expanded her brand collaborations to the gaming industry, partnering with Nexon, the developer behind popular games like Counter Strike and Crazy Arcade. In 2022, she was appointed as the brand ambassador for the online role-playing, multi-player game MapleStory, becoming only the second popular figure after Olympic archer Kim Jae Duk to do so. The official announcement came with a teaser video, offering glimpses into Jisoo’s log-on and log-off lives in the game, solidifying her status as a longtime player.
Dunst
Adding another dimension to her brand collaborations, Jisoo joined forces with South Korean street fashion house Dunst in 2023. Teasers released towards their winter collection, 23FW Campaign, featured Jisoo sporting chic blazers with blue jeans, dresses, hoodies, and more. The response from fans globally was nothing short of phenomenal, with many of the brand’s pieces selling out soon after Jisoo’s endorsement.
Dunst’s collaboration with Jisoo highlights not only her influence in high-end fashion but also her ability to create a global frenzy around the styles she endorses. As fans across the world rush to embrace the Dunst collection, Jisoo continues to redefine the boundaries of K-pop stardom.
Jisoo, has teamed up with Alo Yoga, a favored brand among celebrities like Kendall Jenner and Hailey Bieber. Unveiled on January 17, Jisoo takes the spotlight in Alo Yoga’s fresh campaign for the upcoming spring season. The campaign showcases a variety of items in Alo Yoga’s new spring colorways for 2024. Jisoo, known for her hit “Flower,” graces the campaign, donning Alo Yoga’s signature pieces, including the Airlift Energy Shorts, Aspire Tank, Accolade Sweatpants, and Accolade Crew Neck Pullover.
BLACKPINK Member Jennie‘s Brand Collaborations
In the realm where fashion meets melody, Jennie, often hailed as the ‘Human Chanel,’ transcends the boundaries of K-pop stardom to become an icon in the world of high-end brand collaborations. With a lineup of prestigious partnerships ranging from luxury beauty brands to global fashion giants, Jennie’s journey as a trendsetter and style maven is nothing short of awe-inspiring. Let’s unravel the enchanting tapestry of her brand collaborations, exploring the facets that make her a fashion force to be reckoned with.
Chanel
Jennie’s ascent to the pinnacle of luxury brand collaborations began in 2018 when Chanel Korea appointed her as their brand ambassador.
Swiftly rising to represent the brand on a global stage, she became a familiar face in the front row of Chanel’s runway shows.
The K-pop star’s affiliation with Chanel goes beyond the runway; she was the face of Chanel’s Coco Neige 2021-22 campaign, adding a touch of glamour to the brand’s seasonal offerings. Her representation of the Coco Crush jewelry line further solidifies her status as a muse for Chanel, encapsulating the essence of timeless beauty.
A defining moment in her collaboration with Chanel came with her portrayal as the new face of the Chanel 22 bag. Leading Inez & Vinoodh through the streets of Seoul, Jennie’s interpretation of the mini version of Chanel’s latest bag is not just a fashion statement but a narrative that uniquely captures her tastes and personality. In her own words, “Inez & Vinoodh call me ‘My Girl,’ and these images accurately represent who I really am.”
A Fusion Of Comfort And Style
Calvin Klein
Adding another illustrious chapter to her brand journey, Calvin Klein recognized Jennie’s global appeal and appointed her as the face of their Spring 2021 collection. Her modeling prowess extended beyond a single campaign, marking her presence in subsequent Calvin Klein campaigns, including the Spring/Summer 2023 season.
A pinnacle moment in her collaboration with Calvin Klein came with their exclusive limited-edition capsule collection. Featuring a diverse range of clothing items – denim, tees, fleece, and knits – the collection harmonizes pastel color palettes with classic black and white tones. What makes this collection truly unique is the personalized touch added to the clothing, reimagining the iconic Calvin Klein logo in Jennie’s handwriting.
Blackpink’s Jennie is now the face of Guirlande, the holiday campaign by the French luxury fashion label Jacquemus. The holiday collection flaunts festive hues like forest green, vibrant Santa red, and neutrals. Jennie shines in the campaign, showcasing Jacquemus’ Les Ballerines Rondes flats and the sculptural La Pochette rond carré bag from the Fall/Winter 2023 collection Le Chouchou. Additionally, on November 23, Jennie graced Tamburins‘ new fragrance campaign, adding another feather to her fashion-forward cap.
BLACKPINK Member Rosé‘s Brand Collaborations
Yves Saint Laurent
Rosé’s enthralling journey into the world of high fashion took a significant turn in 2020 when she secured her first major deal as the global ambassador for Yves Saint Laurent. The following year saw Rosé evolving into the muse of YSL Beauty, a testament to her captivating presence and the ability to seamlessly embody the brand’s essence. Beyond static endorsements, Rosé actively engaged with Yves Saint Laurent’s fashion shows, gracing the runway in their apparel with an elegance that resonated with fashion enthusiasts worldwide.
Tiffany & Co.
Rosé’s venture into the realm of luxury jewelry reached new heights with her collaboration with the iconic Tiffany & Co. in 2021. As the face of this luxury jewelry house, Rosé lent her ethereal beauty to the brand’s imagery, becoming the embodiment of timeless glamour.
A pinnacle moment in her collaboration with Tiffany & Co. was the Lock campaign, globally launched in January 2023. The campaign marked a significant milestone for Tiffany’s as it unveiled their first all-gender jewelry collection. Rosé, adorned in their sparkling bangles, rings, and necklaces, brought a magnetic charm to the promotional glimpses.
Rosé has been appointed the global brand ambassador for RIMOWA, a prestigious luxury bag manufacturer. This new endeavor further solidifies Rosé’s status as a fashion icon. Beyond the global stage, Rosé has also graced the realm of Korean beauty as the face of Sulwhasoo.
Lisa‘s Brand Collaborations
Lisa, the youngest member of BLACKPINK, isn’t just a talented performer but also a rising fashion icon with a string of major deals in her kitty. Let’s take a closer look at Lisa’s impressive partnerships with Bulgari, Celine, Mac, and more.
Bulgari
Lisa’s collaboration with Bulgari resulted in the stunning ‘Bulgari Bulgari x Lisa Limited Edition’ watch. This exclusive timepiece boasts an 18K rose gold engraving with the iconic ‘BVLGARI BVLGARI’ design. The special dial features a mesmerizing play of colors, reflecting hues of green, blue, and purple depending on the angle. As Bulgari’s brand ambassador, Lisa effortlessly showcases their luxurious Serpenti collection, known for its extravagant prices.
Celine Chic
Blackpink’s Lisa is kicking off 2024 with style, taking center stage in the latest Celine campaign. Following her appearance in ELLE magazine’s campaign. Lisa extends her influence to the world of high-end fashion as she represents Celine. From outfits to accessories, Lisa’s flair for style is evident in her marketing of Celine’s chic and sophisticated offerings. Her presence adds a touch of glamour to the brand, making her a standout ambassador for Celine.
MAC x L
In a groundbreaking move, Lisa ventured into the realm of beauty with her first-ever makeup collection, ‘MAC x L,’ in collaboration with MAC Cosmetics. This collection, marked by Lisa’s personal touch, quickly became a sensation, selling like hotcakes.
Versatile
Lisa’s influence extends beyond the realm of luxury brands. She has successful partnerships with Adidas, Penshoppe, AIS Thailand, Chivas Regal, and South Korean cosmetics brand Moonshot. These collaborations highlight Lisa’s versatility and appeal across diverse industries, from fashion and telecommunications to cosmetics and beverages.