In the ever-expanding landscape of streaming options in 2023, one show managed to reclaim the spotlight and dominate the viewership charts: “Suits.” Originally airing from 2011 to 2019, the legal drama series staged a triumphant return, thanks to Netflix’s aggressive marketing strategy. Surpassing iconic sitcoms like The Big Bang Theory and Friends, “Suits” emerged as the Most Watched TV Series 2023 of the year, racking up an impressive 57.7 billion minutes of viewing, according to Nielsen’s 2023 “Streaming Unwrapped” report.
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Suits Takes The Crown: Most Watched TV Series 2023
The resurgence of “Suits” in 2023 is attributed to several factors. Undeniably, the show’s kickass characters, witty dialogues, and engaging plots played a pivotal role in capturing the audience’s attention once again. The series, led by Meghan Markle, Gabriel Macht, and Patrick J Adams, became a symbol of the trend observed in the report, indicating that audiences were gravitating towards older shows over newer content.
Nielsen’s data unveiled a staggering statistic – U.S. audiences collectively streamed a mind-boggling 21 million years’ worth of video content in 2023, marking a significant 21% increase from the previous year. However, the report acknowledged that the Hollywood writer and actor strikes in 2023 led to a scarcity of new content for binge-watching, shaping the streaming landscape throughout much of the year.
Nielsen’s Verdict: Most Watched TV Series 2023
The streaming ecosystem witnessed remarkable growth, with audiences gaining access to a whopping 90 different streaming services by the end of the year, a sharp rise from the 51 available at the beginning of 2020. This expansion translated into a diverse library of just under 1 million unique titles. Notably, more than 80% of households relying on internet-connected devices for TV content indulged in some form of linear programming during 2023.
Looking ahead, Nielsen anticipates a continuation of reduced new content compared to 2022, but reassures viewers that the extensive library, boasting over 1.1 million titles across linear and streaming platforms, ensures an abundance of options. Emphasizing the dominance of streaming in the U.S., Nielsen pointed to the exclusivity of high-profile sporting events, such as the recent NFL playoff game between the Kansas City Chiefs and the Miami Dolphins, drawing a massive 22.8 million live and same-day viewers to streaming services.
What Made These Shows so popular?
Suits Most Watched TV Series 2023
| Program Name | Platform | Episodes | Minutes Viewed (Billions) |
| Suits (2011–2019) | Netflix/Peacock | 141 | 57.7 |
After its original run on the USA Network, Suits found a new home on streaming platforms like Netflix and Peacock. This move proved to be a game-changer, exposing the series to a broader audience and reigniting interest among fans who may have missed it during its initial broadcast.
One significant factor contributing to Suits’ resurgence is the association of its cast members with real-world royalty. Meghan Markle, one of the show’s stars, became the Duchess of Sussex.
Netflix, known for its aggressive marketing strategies, played a crucial role in bringing Suits back into the public consciousness. The streaming giant strategically promoted the series, making it impossible for users to scroll past without noticing.
What sets Suits apart is its timeless combination of kickass characters, witty dialogues, and highly engaging plots. The legal intricacies, blended with personal and professional drama, create a concoction that resonates with viewers, making it a binge-worthy experience.
Bluey
| Program Name | Platform | Episodes | Minutes Viewed (Billions) |
| Bluey ( 2018) | Disney+ | 145 | 43.9 |
At the core of Bluey is its emphasis on family values. The show revolves around the everyday adventures of Bluey, Bingo (her younger sister), and their parents. Each episode is a heartwarming exploration of family dynamics, friendship, and the joy of simple moments.
The stories in Bluey often revolve around themes like friendship, family, patience, understanding, and empathy. Through imaginative play scenarios, the show not only entertains but also imparts valuable life lessons. The relatability of the situations makes it a hit among both children and adults.
One of the strengths of Bluey lies in its ability to impart valuable life lessons in an easily digestible manner. From sharing toys to resolving conflicts, each episode offers a gentle approach to teaching essential values without being preachy.
NCIS
| Program Name | Platform | Episodes | Minutes Viewed (Billions) |
| NCIS (2003 – Present ) | Netflix/Paramount+ | 443 | 39.4 |
Unlike traditional crime dramas, “NCIS” successfully combines action-packed sequences with humor and universal themes. The show isn’t solely about solving crimes; it delves into the personal lives of the characters, creating a more holistic viewing experience.
David Stapf, president of CBS Studios, highlighted the show’s popularity by attributing it to its blend of crime, action, humor, and universal themes. This unique mix contributes to the show’s widespread appeal.
One of the unique aspects that sets “NCIS” apart is its ability to inject humor into the crime-solving narrative. The characters’ witty banter and light-hearted moments provide a welcome balance to the intensity of the cases they investigate.
Grey’s Anatomy
| Program Name | Platform | Episodes | Minutes Viewed (Billions) |
| Grey’s Anatomy (2005 – Present ) | Netflix | 22 | 36.3 |
While the original cast has undergone changes over the years, “Grey’s Anatomy” has successfully navigated these transitions. The evolving nature of the characters and their story arcs allows the show to stay fresh and relevant.
The series has been praised for its progressive storytelling, breaking barriers in terms of character development and plot twists. It consistently surprises audiences with unexpected turns, keeping them engaged and eager for each new episode.
Cocomelon
| Program Name | Platform | Episodes | Minutes Viewed (Billions) |
| Cocomelon ( 2018–2022) | Netflix | 22 | 36.3 |
Meghan Sheridan, senior creative executive for the brand, highlights the show’s positive outlook and relatable everyday moments as key elements of its success. By focusing on the joys of daily life, “Cocomelon” creates a positive and uplifting atmosphere for both children and parents.
“Cocomelon” has expanded its reach through various platforms, including YouTube, where it initially gained popularity.
Most Watched TV Series 2023: The Big Bang Theory
| Program Name | Platform | Episodes | Minutes Viewed (Billions) |
| The Big Bang Theory ( 2007 – 2019) | Max | 281 | 27.8 |
At its core, the show is renowned for its smart humor and clever writing. Infused with witty banter, scientific references, and well-timed punchlines, “The Big Bang Theory” appeals to a wide audience, including both science enthusiasts and those who appreciate sharp comedic writing.
The cast’s performances, marked by impeccable comedic timing and chemistry, garnered critical acclaim. Jim Parsons, who portrayed Sheldon Cooper, earned multiple Emmy Awards for his outstanding portrayal of the socially awkward but lovable physicist.
Despite its conclusion in 2019, “The Big Bang Theory” maintains a timeless appeal. Its humor, rooted in the quirks and idiosyncrasies of the characters, transcends time, allowing new generations to discover and enjoy the show through various streaming platforms.
Gilmore Girls
| Program Name | Platform | Episodes | Minutes Viewed (Billions) |
| Gilmore Girls (2000 – 2007 ) | Netflix | 15.3 | 25.2 |
Amy Sherman-Palladino, the creator and showrunner, shaped the show’s unique style. Her influence is felt in the fast-paced dialogue, witty banter, and the seamless integration of cultural nods that make “Gilmore Girls” stand out.
The characters in Stars Hollow are not just fictional; they become like friends to the viewers. Despite their quirks and imperfections, they are relatable and endearing. Fans can’t help but root for Lorelai, Rory, and the rest of the gang.
While the characters have their flaws, their stories are entertaining and offer valuable life lessons. The show doesn’t shy away from portraying real-life challenges, making it relatable and providing a mix of humor and heartfelt moments.
At its core, “Gilmore Girls” explores themes of community, family, love, and friendship. The small town of Stars Hollow becomes a character in itself, emphasizing the importance of connection and support.
Friends
| Program Name | Platform | Episodes | Minutes Viewed (Billions) |
| Friends ( 2004 – 2006 ) | Max | 243 | 25.0 |
The humor in “Friends” is timeless. Whether you’re a teenager or a grandparent, the jokes resonate across generations. The relatable situations and universal themes of friendship make it easy for people of any age to connect with the characters.
The core appeal of “Friends” lies in the close-knit group of six friends – Ross, Rachel, Monica, Chandler, Joey, and Phoebe. Their camaraderie and enduring friendships create a sense of belonging that resonates with every generation. Viewers see themselves in the dynamics of this lovable group.
While the show explores themes of friendships, family, love, and heartbreaks, its soul lies in comedy. The characters navigate through the ups and downs of relationships, providing a mix of humor and heartfelt moments that keep viewers invested in their lives.
Heartland
| Program Name | Platform | Episodes | Minutes Viewed (Billions) |
| Heartland ( 2007 ) | Hulu/Netflix/Peacock | 233 | 22.8 |
One of the show’s visual strengths is its captivating depiction of Alberta’s natural beauty. The prairies, mountains, and lakes serve as a picturesque canvas, enhancing the storytelling with scenes of picnics, trail rides, cattle drives, and other outdoor activities. The show allows viewers to escape into the serene and idyllic landscapes.
The show’s decision to set the story against the beauty of Alberta creates a sense of timelessness. The landscapes become a character in themselves, and the themes of family, love, and personal growth are accentuated by the natural surroundings. This adds to the relatability of the series for viewers from different walks of life.
Most Watched TV Series 2023: Supernatural
| Program Name | Platform | Episodes | Minutes Viewed (Billions) |
| Supernatural (2005 – 2020 ) | Netflix | 328 | 22.8 |
What sets “Supernatural” apart is its commitment to showcasing the natural evolution of Sam and Dean as genuine brothers. Over the course of fifteen seasons, viewers witness their growth, struggles, and the complexities of sibling relationships. This authenticity keeps the narrative engaging and emotionally resonant.
Maintaining consistency over fifteen seasons is no small feat. “Supernatural” achieves this by staying true to its core elements – the Winchester brothers, their relationships, and the exploration of the supernatural.